institute of design
QUALITATIVE RESEARCH
BRAND STRATEGY
CREATIVE BRIEF
WHAT IS THIS
a rebrand for 85th anniversary of the pioneering Institute of Design
WHY IS THIS LIKE THIS
research uncovered an unusual truth — that ID isn’t a school for revolutionaries, but for evolutionaries. people who seek to create without destroying
STICKY TRUTH
a school defined by change must have an evolutionary strategy, story and visual identity to match