Brands are feelings.
A You Brand might make you feel creative or celebratory or brave or joyful or triumphant or smart or cool or any other oh-so-human feeling.
A Not You Brand might make you feel outrage or annoyance or pity or skepticism or perhaps nothing at all.
Brands die when they don’t know who their You is or what You want to feel.
I am an expert at finding the right You and the right feeling.
